Trying to Buy Success
How often are you purchasing ebooks, strategy guides and software to build your internet marketing business? Are you depleting your checking account as you search for the ideal internet money plan? Do you find yourself hitting the BUY NOW button day after day, believing that you’re about to find the missing link in your moneymaking chain?
You’re not the only one convinced that the only way to make money involves spending it in copious quantities. Many IMers are on the buy-buy-buy-and-buy-some-more treadmill.
And that’s totally understandable. It’s perfectly reasonable to purchase new products and information to refine your already-successful online business. Investing in new materials to stay on top of a quickly developing industry is reasonable. Spending that money when you’re struggling is a different story.
There’s a big difference between the person who’s staying on the cutting edge of new developments and the person who’s spending like a madman in hopes of finding a magical solution that will turn things around.
You want to be the smart investor. You don’t want to be the person who’s spent $40,000 on IM products and still isn’t making regular sales.
Making Smart Purchases
So, how do you avoid becoming the wrong kind of serial buyer? The first step is creating a bedrock foundation for your IM business. If you ignore the bells and whistles, you’ll see the IM is really based on a few simple premises.
You need a product to sell. You need a way to sell it. You need to bring traffic to the site you’ll use to make sales.
That’s really all there is to it. Everything you do needs to strengthen one or more of those three simple core needs.
That means that you should start by building a solid foundation on all three fronts. When you buy something, it must directly address one of those three foundational needs.
You must have a foundation that let’s you make money from home before you invest in extras, details, tricks or adjustments. Once you have the basics in place, you’re going to start making money. Then you can start experimenting with new ideas and products.
Smart Foundation Building
You can start building that money making foundation without going broke in the process. Here’s what you need to do.
- Get a smart, big picture understanding of Internet marketing. You need to learn how things work from someone who’s spent time in the trenches.
- Focus on ways to boost traffic. Traffic is one of the three core needs mentioned above. It’s also the most important one you’ll address. Without traffic, you can’t determine if your product is interesting or if your sales strategy is working.| Absent traffic, you can’t determine if you have the right product or a workable sales strategy. You need to put eyeballs on your pages right away.
- Secure ongoing support. A smart ebook can be worth its weight in gold. Solid tutorial videos are a great idea. However, you’ll find more value in cultivating a good relationship with an experienced, successful IMer. Quality ongoing coaching makes the learning curve less steep and prevents you from wasting time, energy and resources on things you don’t need.
- Minimize your exposure. You need to build your foundation without putting too much of your limited resources at risk. Find opportunities to get the essentials at bargain prices. Look for a business coaching program or mentoring arrangement that doesn’t cost more than you can afford.