Jan
27
Email List Building Strategies
If you’re going to be successful in internet marketing, you need to build a list. It’s the number one key to opening the success floodgates. Because you can market to your list whenever you want. Just push a button and print money – literally.
Now you know why. Here’s how:
There are 3 factors in list building you need to consider:
- Your Opt-in Page
- Your Bribe
- Your Confirmation Page
The Squeeze Page – The landing page is the page that has your opt-in form on it. It’s the page where you ask them for their email address. This page needs to look professional. It’s also got to be free from distractions. And your call to action must be clear!
If you fail to make a strong close, you’re wasting your efforts. Your call to action tells the visitor what to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.
If you want to add some extra juice to your opt-in page make it a video squeeze page. This will grab your visitors attention and keep it. And you can repeat the call to action several times in the video. And after the video, you can make it just say “fill in the form now”.
It’s OK, if you’ve never made a video before. It’s very easy to hire people for a couple hundred bucks to make one for you. Or you can get email list tools that give you squeeze page templates.
Your Bribe – The next thing you need is an incentive to subscribe to your list. People need a good reason to part with their email address. Nobody likes spam, so most people guard their email closely. So you have to give them a good reason to do it.
The only way to make this work is to provide real value. That means you make it something people would actually want to receive. And can benefit from. Here’s some examples:
- An eBook
- A piece of software
- A video tutorial
- A multi-part email series
It all boils down to content. And make it both helpful and informative. And of course it has to be free. But to get the email, it’s got to be a good offer.
If you’re worried about creating this content, don’t be. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. And you can get emails ghost written for about $20 – $25 each. So, you’ll get the whole series written for under $150.
There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) an email training series. First of all it has to give the subscriber what you promised – valuable information. And second, it needs to make you money. The easiest way to do this is to market affiliate products in the emails. This is such a simple solution because you don’t have to create the product. And make money right away from your list.
The Opt-in Success Page – Finally, you need to consider your opt-in confirmation page. After subscribing to your list, your visitor is redirected to this page. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. So when they get your email, they’re happy to hear from you.
You can use a “done for you” email marketing system. Or you can do it yourself. And do your own writing for this content. Or have someone ghost write for you.
In closing
It doesn’t matter if you do all of this yourself. Or if you hire people to do this for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Because once its built… You’re free to make money at the push of a button.
